A very interesting study has recently been done by Backlinko. They analyzed 1 million search results from Google in order to find which factors affect the SERP rank (search engine result page position), which you can check using our SERP Rank Checker. The original report can be found on Backlinko blog: We Analyzed 1 Million Google Search Results. Here we summarize some of the results that are interesting from our point of view.

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